An interview by Brady Forrest with Sanaz Ahari, Lead PM on Bing. She led the team that developed the categories you see on a Bing web search. The interview was based on the slides from her presentation at [a small search summit for analysts, bloggers, SEO experts, entrepreneurs and advertisers.] The first portion of the interview focused on how the Bing team handles Query level categorization and some of the problems they face. This second portion ... focuses on the systems used to generate the categorization.
I, personally, think that Bing's failure to distinguish subtopics from disambiguations is a mistake. "Jennifer Lopez" has subtopics related to her perfume, her music, etc, but "Jaguar" is not a unified topic, so saying this one topic has subtopics "stadium", "dealers", etc is just confusing. Lycos Retriever did this better!
